What is Eyelash Makeup?
Eyelash makeup includes a variety of products designed to enhance the length, volume, curl, and overall appearance of your lashes, giving you that extra lift for your eyes.
1. Maybelline New York
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Best for: Mascara
Popular Products: Maybelline Lash Sensational, Maybelline New York Colossal Mascara
Benefits:
Affordable and widely available
Wide range of formulas for different lash needs (volumizing, lengthening, curling)
Waterproof options available
Usage: Apply from root to tip using a zigzag motion for maximum volume.
Pros:
Great for sensitive eyes
Long-lasting formulas
Excellent for beginners
Cons:
Some mascaras can be thick and clumpy if not applied properly
May require multiple coats for fuller lashes
2. L’Oréal Paris
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Best for: Mascara & Lash Primer
Popular Products: L’Oréal Voluminous Lash Paradise, L’Oréal Telescopic Mascara
Benefits:
Known for bold, voluminous lashes
Available in waterproof and washable formulas
Lash primers for enhanced application
Usage: Apply from the base to the tip, wiggling the wand to separate lashes.
Pros:
Offers dramatic lash looks
Suitable for various lash types (short, sparse, curly)
Cons:
Can feel heavy or sticky on lashes
Not always suitable for very fine lashes
3. Too Faced
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Best for: Mascara (Luxury)
Popular Products: Better Than Sex Mascara, Damn Girl Mascara
Benefits:
High-end formula that provides exceptional volume and length
Smudge-proof and long-lasting
Offers a more luxurious application experience
Usage: Apply with an even coat, layering for extra volume.
Pros:
Amazing for dramatic, voluminous lashes
Provides a false lash effect without falsies
Cons:
Expensive compared to drugstore options
May be too heavy for a natural look
4. Benefit Cosmetics
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Best for: Mascara & Brow Products
Popular Products: Benefit They’re Real! Mascara, Benefit Roller Lash
Benefits:
Known for long-lasting formulas and excellent curl hold
Suitable for sensitive eyes and contact lens wearers
Lifts and separates lashes for a wide-eyed effect
Usage: Apply in a zigzag motion for lift and separation.
Pros:
Good for both volume and definition
Builds nicely without clumping
Cons:
Can be difficult to remove without a good makeup remover
Higher price point
5. Ardell
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Best for: False Lashes
Popular Products: Ardell Demi Wispies, Ardell Natural Lashes
Benefits:
Affordable and natural-looking
Offers a variety of styles for different looks
Latex-free glue included in many kits
Usage: Apply a thin layer of glue to the lash band and wait 30 seconds before applying to the lash line.
Pros:
Lightweight and comfortable to wear
Wide range of styles from natural to dramatic
Cons:
Not reusable if not properly cleaned
Requires some practice to apply correctly
6. Huda Beauty
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Best for: False Lashes & Lash Tools
Popular Products: Huda Beauty Sasha Lashes, Huda Beauty Lush Lashes
Benefits:
High-quality lashes with a wide variety of lengths and styles
Lightweight, comfortable, and easy to apply
Celebrity-favorite brand known for bold looks
Usage: Use Huda Beauty Lash Glue and apply to lash line after drying glue for 30 seconds.
Pros:
Reusable up to 20 times
Looks very natural or glam, depending on the style
Cons:
Can be expensive
Some styles might feel heavy for daily wear
7. Kiss
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Best for: False Lashes
Popular Products: Kiss Lashes, Kiss Lash Couture
Benefits:
Affordable and high-quality lashes
Variety of lash styles (from natural to bold)
Easy to apply with included lash adhesive
Usage: Apply lash glue and hold the lash strip in place for a few seconds until it adheres.
Pros:
Good for beginners
Reusable and comfortable to wear
Cons:
Not as long-lasting as premium brands
Some styles may not fit all eye shapes
8. Tarte Cosmetics
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Best for: Mascara & Eyelash Curlers
Popular Products: Tarte Lights, Camera, Lashes Mascara, Tarte Man-Eater Mascara
Benefits:
Provides rich color and volume
Natural ingredients, good for sensitive eyes
Lash curlers available for enhanced lash looks
Usage: Apply mascara to clean lashes and use a lash curler for a dramatic effect.
Pros:
Safe for sensitive eyes and contact lens users
High volume and curl
Cons:
Higher price point
Can smudge slightly in humid conditions
9. Lilly Lashes
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Best for: Luxury False Lashes
Popular Products: Lilly Lashes Miami, Lilly Lashes 3D Mink Lashes
Benefits:
Premium mink lashes that provide a luxurious, natural look
Reusable up to 25 times with proper care
Adds extra volume and length for glam looks
Usage: Apply lash glue to the strip and gently press along your natural lash line.
Pros:
High-quality, soft lashes
Comfortable wear and long-lasting
Cons:
Expensive
Can feel heavy if you’re not used to wearing dramatic lashes
10. RevitaLash
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Best for: Lash Serums
Popular Products: RevitaLash Advanced Eyelash Conditioner
Benefits:
Encourages natural lash growth over time
Strengthens and nourishes lashes
Helps prevent lash breakage
Usage: Apply a thin layer to clean lashes before bed.
Pros:
Proven to enhance lash growth
Works well for short or sparse lashes
Cons:
Expensive
Results can take 4–6 weeks to show